WEBSITE OPPORTUNITY
THE CHALLENGE
A client with 50 locations across the country had the opportunity to shift from using separate domains for each of their brands to a unified website strategy, which would improve domain authority, enhance the relevance of content to search queries and optimize internal linking.
The Solution
- Redesigned and launched a new website with a focus on user experience, user interface and website analytics.
- Introduced a virtual assistant known for increasing engagement with tours.
- Improved keyword competition and national-level visibility while reducing competition between communities for high-engagement keywords.
- Updated historically top-performing blogs on the new website, connecting them to each community to boost traffic and domain authority.
The Results
- A successful website launch, with a 60% growth in users within 2 weeks.
- Achieved a GTmetrix grade of 100% within the first month.
- Achieved above-industry-standard website health scores for SEO.
- Immediate engagement with portfolio blogs, benefiting all communities and improving authority scores.
- Increased efficiency of agency services by consolidating domains without compromising each community’s unique needs. The saved agency hours were reinvested in additional services for stronger overall metrics.
- New communities joining the portfolio would benefit from the established domain authority, yielding immediate results.