Social

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ORGANIC SOCIAL MEDIA CAMPAIGN

THE CHALLENGE

Internal teams found that unique, community-focused content performed the best on social media. They saw an opportunity for a campaign focused on residents.

The Solution

  1. Collaborated with stakeholders to suggest questions to ask residents each month.
  2. Collected residents’ answers and photos and created a standard graphic for these posts.
  3. Posted the graphic featuring the resident’s answer and photo on social media.

The Results

  1. In the first month, the campaign achieved an engagement rate that was 134% higher than the total engagement rate of all other campaigns for that month.