Social

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SOCIAL MEDIA COMMUNITY CONTRIBUTION

THE CHALLENGE

Simplify the process of managing and posting client-provided and agency-created content on social media. The goal was to give the client more control over their social media calendar, fostering a sense of brand trust and community with customers and potential leads on Facebook.

The Solution

  1. Devised a plan to introduce a new third-party scheduling app.
  2. Collaborated directly with the third-party scheduler to create a user-friendly interface for the client.
  3. Prepared resource documents to help client team members learn how to use and implement the new system.
  4. Offered consistent social media training and provided monthly content ideas to the client.

The Results

  1. In 2023, there was a 40% increase in community-provided content from Q1 to Q2, reflecting the success of the implemented solution.