YOUTUBE AWARENESS CAMPAIGN
THE CHALLENGE
The client’s new community videos on their YouTube channel were getting very few views.
The Solution
- Improved video descriptions, tags and other elements for better search engine optimization (SEO).
- Ran an organic social media campaign to promote the videos on both corporate and community social media accounts.
- Linked the videos in relevant blog posts.
The Results
- Video views on YouTube increased by 116% from 2022 to 2023.
- Total watch time for YouTube videos increased by 186% from 2022 to 2023.
- The number of YouTube subscribers increased by 186% from 2022 to 2023.