The client’s new community videos on their YouTube channel were getting very few views.

The Solution

  1. Improved video descriptions, tags and other elements for better search engine optimization (SEO).
  2. Ran an organic social media campaign to promote the videos on both corporate and community social media accounts.
  3. Linked the videos in relevant blog posts.

The Results

  1. Video views on YouTube increased by 116% from 2022 to 2023.
  2. Total watch time for YouTube videos increased by 186% from 2022 to 2023.
  3. The number of YouTube subscribers increased by 186% from 2022 to 2023.