WEBSITE MARKETABILITY CAMPAIGN
THE CHALLENGE
The client had a website that was performing poorly in terms of website health and needed to improve its search engine ranking.
The Solution
- Removed unnecessary plugins and scripts.
- Updated all technologies for better security and privacy.
- Enhanced page responsiveness.
- Placed the call to action (CTA) above the fold for better visibility.
- Updated alt tags for images.
- Refreshed old blog posts with recent and relevant content.
- Updated photos and elements to give the website a modern appearance.
- Adjusted the scaling for a consistent experience across desktop, tablet and mobile devices.
The Results
- A significant improvement in website performance with a GTmetrix grade going from 65% to 99% and the structure score reaching 100% from 80%.
- A boost in the Semrush site health score to 95.
- A 25% increase in website visitors in a single quarter.
- An increase of 2 minutes in the average time spent on the site and a 15% decrease in the bounce rate.
- A 50% increase in leads generated in just one quarter.