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POSITIVE ONLINE REVIEW GENERATION

THE CHALLENGE

Gain more positive reviews on the Google Business Profiles for the corporate office and community.

The Solution

  1. Used a reputation management platform’s review generation feature with options for both negative and positive feedback, including a step to share negative feedback privately before making it public.
  2. Created an organic social media campaign encouraging the audience to provide feedback through a link to the review generation feature.
  3. Included a reviews widget on the corporate and community websites.
  4. Added a link to the review generation feature in promotional emails.
  5. Incorporated a link to request reviews in collateral distributed by employees.

The Results

  1. There was a 136.8% increase in positive Google reviews in 2023 compared to 2022.