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New Development: Grand Opening Case Study

THE CHALLENGE

A new senior living community wanted to maximize their marketing efforts to attract prospects and community members to their Grand Opening event.

The Solution

  1. Implemented paid marketing efforts, including targeted direct mail campaigns aimed at new prospects and specialized mailers directed at their competitors, along with localized newspaper advertisements.
  2. Planned and executed strategically timed organic social media posts and email communications.
  3. Customized investor materials, including personalized save the dates and invitations.
  4. Created and managed website pop-ups.
  5. Fulfilled multiple promotional items and giveaways for the event.
  6. Designed branded collateral for on-site use.
  7. Provided in-person support on the day of the event.

The Results

  1. All channels generated more than 120 pre-event inquiries from prospects requesting additional information or planning to attend the event.
  2. The Grand Opening event welcomed more than 200 attendees and captured 98 new prospects, with several hot leads.