IMPROVED LEAD FLOW PROCESS
THE CHALLENGE
Increase lead flow plan followed by decreased budgets.
The Solution
- Followed the initial plan and tried out different advertising channels like print, direct mail, cable, Pandora and Spotify. Used various ad sizes and publications for print and targeted different groups with direct mail.
- Due to client’s financial difficulties and a budget reduction of 80%, shifted focus to direct mail and inserts with an emphasis on events and incentives.
The Results
- Even with a smaller budget in 2023 compared to 2022, overall occupancy increased.
- The ratio of leads converting into move-ins increased by around 158% from 2022 to 2023 compared to the previous period.
- Tours increased by 20% year over year.