DIGITAL ADVERTISING REVAMP

THE CHALLENGE

The client initially relied on a third-party digital media company’s advice to invest all their advertising budget in digital channels for a quarter (Jan. – Mar.). However, this approach yielded no inquiries, leads or tours.

The Solution

  1. Stopped all digital marketing with the third-party company.
  2. Redistributed the budget to print advertising, specifically targeting certain zip codes.
  3. Improved the creative content to make the message more effective.

The Results

  1. Inquiries increased 400% in one quarter.
  2. Tours increased 300% in one quarter.