BLOG ENRICHMENT AND AWARENESS
THE CHALLENGE
Enhance engagement on social media by recognizing the effectiveness of unique community-focused content and developing blog posts to showcase community events and promote them to an interested audience.
The Solution
- Every quarter, we reviewed organic social media posts to collect information and high-quality images from community events.
- We used this content to create short blog posts highlighting these community events.
- We crafted organic social media posts to promote the blogs and encourage the audience to click and read them.
- For each community, we sent an email promoting the blog and encouraging readers to click through.
The Results
- The first round of blogs achieved an 11.1% click-through rate on organic social media posts.
- Among the 6 community emails promoting the blogs, the click-through rate was 10% or higher.
- One community email promoting the blogs had an impressive click-through rate of 18.28% during the first round of blogs.