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PUBLIC RELATIONS OUTREACH EVENT

THE CHALLENGE

A senior living community client wanted to get more attention for their grand opening event in both local and online industry media.

The Solution

  1. Created a press release about the event and distributed to local reporters, news stations and senior living industry publications.
  2. Promoted the event on local online event calendars.

The Results

  1. The grand opening event for the senior living community received significant coverage in both local and industry news, resulting in more than 1.2 million impressions.