DIGITAL ADVERTISING REVAMP
THE CHALLENGE
The client initially relied on a third-party digital media company’s advice to invest all their advertising budget in digital channels for a quarter (Jan. – Mar.). However, this approach yielded no inquiries, leads or tours.
The Solution
- Stopped all digital marketing with the third-party company.
- Redistributed the budget to print advertising, specifically targeting certain zip codes.
- Improved the creative content to make the message more effective.
The Results
- Inquiries increased 400% in one quarter.
- Tours increased 300% in one quarter.