Client’s previous agency implemented campaigns that generated a high volume of unqualified digital leads, resulting in very low conversion rates for tours and move-ins. Additionally, budget cuts of at least 30% were being made due to poor prior performance.

The Solution

  1. Adjusted the budget by cutting back on broad awareness campaigns, such as programmatic and Facebook advertising, while considering our competition in the market.
  2. Shifted our focus to advertising that caters to people’s specific needs and intentions.
  3. Concentrated on using keywords that led to high conversion rates.
  4. Began conducting weekly lead audits to gather feedback from the community about the digital leads, allowing us to make informed responses once we had collected enough data.

The Results

  1. Even though Canopy & Vine reduced spending by 30% compared to the previous year, we reached qualified leads within the first 6 months, which was twice as fast as the previous agency’s 12-month time frame.
  2. We identified the first move-ins from this channel in more than 15 months.
  3. The number of tours increased by 50% compared to the previous year.